Advertising in kids' apps more prevalent than parents may realize

“Ninety-five percent of reviewed apps for children ages 5 and under include at least one form of advertising, a new study finds.”

"Commercial influences may negatively impact children's play and creativity," Radesky says. "Digital-based advertising is more personalized, on-demand and embedded within interactive mobile devices, and children may think it's just part of the game."

To read a summary of the study, go to “Advertising in kids’ apps . . .”