Is texting the key to parent engagement?

"A few clever researchers said: "Hey! What if we could send text alerts to parents when students miss class or don't turn in their homework?" And what do you know, it worked. Take it away, Peter Bergman and Eric W. Chan of Teachers College, Columbia University:

"In a field experiment across 22 middle and high schools, we [sent] automated text-message alerts to parents about their child's missed assignments, grades and class absences. The intervention reduces course failures by 39% and increases class attendance by 17%."

That's from a draft paper they've just released.

Read the entire article at:  Parent Alert! Your Child Just Skipped Class.